The marketplace for textured hair
& melanin-rich skin.

We carry 68+ products across two types: accessories (bonnets, tools, skincare devices) that ship directly from us, and vetted hair & skin products from brands like SheaMoisture, Pattern Beauty, Mielle, and more — each one screened for ingredient safety on melanin-rich skin.

Every product in the marketplace has been screened for ingredient safety on melanin-rich skin and textured hair. No actives known to trigger post-inflammatory hyperpigmentation (PIH), no unnecessary sulfates, no fillers. If a brand doesn't meet the standard, it doesn't get listed.

Accessories (bonnets, tools, devices) ship directly from us with fast delivery and free returns within 30 days. Hair and skin products link to each brand's own store — you buy direct from SheaMoisture, Mielle, or whoever makes the product.

Amazon shows you everything and hopes you figure it out. We only list products that pass our vetting process — curated specifically for textured hair and melanin-rich skin. No guesswork, no fake reviews, no random third-party sellers.

Accessories purchased from our store can be returned within 30 days, no questions asked. For hair and skin products bought through brand links, each brand's own return policy applies — we link you to their support.

Yes. The Aunty Council app gives you daily coaching from 7 culturally-aware AI aunties — they track your hair journey, adjust your routine, and give personalized advice in the voice of the diaspora. The marketplace is for shopping; the app is for the full experience.